Euro NCAP Advanced aims to provide car buyers with clear guidance about the safety benefits which new technologies offer them. The new reward system, complementing Euro NCAP’s existing star rating scheme, recognises and rewards manufacturers who promote new safety technologies that have
a scientifically proven safety benefit.
Advanced safety
Many automotive safety technologies are so new that no accepted standards exist to assess them. Euro NCAP has developed a unique methodology that allows the potential safety benefits of any new technology to be determined. Landmarks Amaze created branding for Euro NCAP Advanced that works in harmony with Euro NCAP’s existing logo. We then applied the branding to identity guidelines and, in three-dimensions, to awards presented to winning manufacturers at the Paris motor show
in 2010.