‘Understanding, integrity and passion’ - the three words that underpin Air Products’ brand values, but also three prerequisites for any organisation working in partnership with this multi-billion dollar, Fortune 500 company. We work with Air Products to produce a range of B2B deliverables for their offices throughout Europe.
A new mix for Europe
Targeting an under-exposed German market, the Euromix M21 direct mail campaign successfully raised awareness of the industrial gases available in the ‘Integra’ range and important new revisions to safety classification. The postal campaign featured an inventive folded poster that quickly communicated the ‘expanded possibilities’ of M21 range, but at the same time provided an effective reference tool to facilitate ordering.
Skillweld
‘Skillweld’ is the UK’s premier welding skills competition supported by leading suppliers to the welding industry. As the competition’s principal supporter, Air Products are continuously aiming to raise the profile of the competition through increased promotion through engaging direct mail and online campaigns to event branding and entrant packs. Focusing on competitor skills and abilities, Skillweld’s underlying mission is to promote and ensure the longevity of the industry to young and new audiences.