Interel is an award-winning consultancy specialising in public affairs, strategic communication and association management. Landmarks Amaze are pleased to have evolved Interel’s brand image and messaging.
Global identity
With offices in six countries and affiliates in 13, Interel is a company with truly global ambitions. Such a company must present itself professionally and consistently across geographic and linguistic borders. Landmarks Amaze developed a corporate identity for Interel with a rationale that enables its application across media. We produced guidelines flexible enough to apply an instantly recognisable and coherent style across all markets, and developed brochures, exhibition materials and stationery.
Online
Applying a brand identity to screen-based media poses its own challenges. Add the complications of different territories and languages and it is easy for a project to get out of hand. We applied our experience to create a suite of websites for Interel and provided the tools necessary for Interel to administer content. The usability of the websites was praised by ‘Inside Digital Media’ magazine in their summer 2010 issue where www.interel.be was awarded the highest ranking among six peer company websites.
www.interelgroup.com